Lorenzo Villoresi Firenze is a leading brand in the perfume industry. It was founded in 1990 by its maker Lorenzo Villoresi, who was a philosophy major grad. Villoresi spent years traveling, experimenting, studying raw materials and blending custom-made fragrances. His travels to the Middle East greatly influenced his creation of luxury perfumes and his products received great popularity around the world for the advancement of The grandeur of its quality. The Maison embodies a world rich in the charm and influences of diverse countries and cultures.

The desire for beauty determines the choice of high-quality ingredients of the fragrances and the finest, timeless materials for packaging and accessories. The intrinsic value of the raw materials gives rise to the intangible identity of the Maison, made up of emotion, creativity, harmony, innovation, vision, authenticity and a constant pursuit for excellence.